Worked with a creative team (CD and Copy writer) to develop engaging visuals for the “Go Fun Yourself” campaign, multi-channel ad campaign across print, online and TV. It aimed to connect with young drivers through self-expression and customization.

Ads were vibrant, with an interactive website, engaging experiential events and a disruptive social campaign that highlighted the cars fun and stylish appeal. The engagement strategy aimed to foster a sense of ownership and connection with the brand.