SPRING SEASONAL PRODUCT LAUNCH
Client
Too Faced Cosmetics
I directed the campaign concept and design direction for all global marketing materials. I collaborated with the photo production team to develop a visual campaign that infused positive energy back into the world of makeup. Inspired by the packaging, I created a campaign concept that radiated fun, a paradisiacal vibe, and bright vibrancy.
Directed and developed the concept through to emails, online for global brand.com sites and in-store visual merchandising graphics.