SUMMER SEASONAL PRODUCT LAUNCH
Client
Too Faced Cosmetics
Lead the campaign concept and design direction, from initial brief to final execution. Worked with photo team on campaign visual direction for both model and product photography. Partnered with the copy writer and beauty director on marketing copy and messaging. Gave creative direction across all global marketing touch points from print, digital through to events and education.
Partnered with Retail Marketing teams to execute global assets for localized sites and retailers.
Created the overall look and feel of the in-store launch structure, working to varying budgets across global markets and retailers, and adapting the concept to meet each markets needs.
Worked with global marketing and copy team on refining the messaging.
Took the concept through to online via emails and site creative for brand.com, retailer banners and educational tools.
